90% of new visits to Guardian content in 2014 were from mobile

"Lee Fels [The Guardian] then told delegates that the Guardian saw 500m new visits to its digital content during 2014, 90 per cent of which were from mobile.
“The gap in visits from mob to desktop is widening,” said Felds. “It’s not reversible, it’s going to be exacerbated and we all need to gear up for it…We are following where the user is.”
Earlier today at the event, the IAB’s resident psychologist, Dr. Simon Hampton, offered a cautionary note around the Internet of Things, telling delegates that if connected household appliances started collecting data on every aspect of people’s lives and feeding it back to them, people would start tuning out if the data told them things they don’t want to hear."

Source:  Mobile Marketing Magazine, 14th May 2015