Nearly 50% of video viewed on TV by US broadband households is from non-linear sources

"Glenn Hower, Research Analyst at Parks Associates, will participate in the pre-event workshop interactive session “A Glimpse behind the Curtain of Connected TV” at 2015 ANA Media Leadership Conference on March 4 in Hollywood, Florida.
The session will address connected TV, pay TV, and the advertising opportunities that are arising for marketers. Parks Associates research reveals that U.S. broadband households watch on average 36.2 hours of video per week, and 65% of all video consumed was on a television.  Almost half (49%) of video viewed on the television was from non-linear sources (DVR, Internet video, VOD, PPV, DVD/Blu-ray), up from 38% in Q4 2010.
“Consumers still want the big-screen experience, and the decline in linear viewing tells us that consumers want that experience on their own terms,” Hower said. “Despite the ability to watch content on almost any connected device with a screen, the television remains the central video viewing device for consumers. However, the sources for that video content are changing pretty dramatically.”"

Source:  Press release from Parks Associates, 3rd March 2015