Because of the chaos following the Sony hack, The Interview's release was staggered across a number of platforms, premiering at different times on YouTube, Xbox Video and Google Play, and reigning for days as the most popular film on YouTube. The price was a consistent $6 to rent and $15 to own, although it's unclear how the new figures break down between the platforms. It's still unlikely that the film will break even, since it's working off a $44 million budget and at least $35 million in marketing costs. But the figures suggest a surprising appetite for first-run movies delivered through digital channels. As Sony's press release notes, The Interview is already their #1 digital release ever, less than a month after its premiere."
Source: The Verge, 6th Janaury 2015
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