The Cupertino, Calif., company said it sold 74.5 million iPhones in the quarter, 46% above a year earlier, while lifting the average selling price of the devices by $50 from the prior year. The total equates to more than 34,000 phones an hour, around the clock.
“Demand for iPhone was staggering,” Apple Chief Executive Tim Cook told analysts. “This volume is hard to comprehend.”
Results were remarkable, even for a company that has increased revenue more than tenfold in the past decade. They recalled the Steve Jobs heyday when iPhone demand routinely topped forecasts. In some ways, the gains are more impressive because Apple today faces many more competitors and because smartphone growth is thought to be slowing.
Consumers snapped up Apple’s two new larger-display phones, the iPhone 6 and iPhone 6 Plus, which made their debut in September, after years in which Apple ceded the large smartphone market to rivals. Apple encountered supply shortages for weeks in traditional strongholds like the U.S., as well as faster-growing markets like China."
Source: WSJ 27th January 2015
Macs & iPads -
"Mac sales were also at an all-time high at 5.52 million units, edging the company's previous-best in the preceding September quarter. The company's Mac hardware saw its numbers increase 14 percent year over year.
Record sales of both the iPhone and Mac helped push Apple to the strongest quarter in history.
iPad sales continued their decline, however, falling to 21.4 million units in the December frame. That was down 18 percent from the same period a year prior."
Source: Apple Insider, 27th January 2015
No comments:
Post a Comment