"Worldwide ownership of Connected TV Devices (including smart TVs, smart Blu-ray players, IP-enabled game consoles and digital media streamers) grew 7 per cent quarter-on-quarter in Q2 2014 and 34 per cent versus the same period in 2013 to reach 500 million units. The growing demand for devices that facilitate the streaming of online video to the large screen TV is creating a highly competitive environment with no fewer than 16 major technology brands accounting for 90 percent of devices in use according to Strategy Analytics’ Connected Home Devices (CHD) service report, Global Connected TV Device Tracker: Q2 2014.
Other key findings from the report include:
One in four Connected TV Devices installed in homes around the world is a Sony branded product while the combined footprint of Sony, Samsung, Nintendo and Microsoft accounts for 60 per cent of all devices in use.
Samsung enjoyed the highest unit increase to its installed base of Connected TV Devices during the quarter while Google’s Connected TV Device footprint grew faster than any other brand from Q1 to Q2 2014.
Apple remained the leading brand within the global Digital Media Streamer market in Q2 2014 although its share dropped to under 30 per cent for the first time in the face of competition from Google’s Chromecast, Amazon’s Fire TV and Roku."
dentsu 2022 Media Trends
2 years ago
No comments:
Post a Comment