"A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
The Mobile Voice Study by the Mountain View, CA, provider of search, online-advertising technologies and other Internet products and services found that 55 percent of teens aged 13-18 use voice search every day, while 56 percent of adults said using voice search makes them feel tech-savvy. The study points to the importance of marketers understanding that mobile - especially with voice search - is a much more personal experience for people, and often they are not looking to immediately make that easily measurable conversion that informs budget planning and tends to define marketing success."
dentsu 2022 Media Trends
2 years ago
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