Friday, 30 May 2014

A Chinese Oreo campaign generated 99 million emojis in 11 weeks

"Oreo targeted mainland China this spring with a mobile social campaign giving parents a way to take photos of themselves and their children offline and paste their heads into emojis, with over 99 million emojis generated within 11 weeks."
Source:  Mobile Marketer, 30th May 2014

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