52 percent of daily Pinterest users use the app in-store to guide purchases

"Pinterest users should be prime targets for marketers’ budgets, with many of these consumers being early adopters who love to try and buy new things yet are increasingly difficult to reach on traditional media outlets, according to a new report from Ahalogy.
With Pinterest having just introduced its first paid advertising product, Promoted Pins, the report reveals some important marketing opportunities for brands. For example, 52 percent of daily Pinterest users are pulling up the app in-store to guide their purchases."

Source:  Mobile Marketer, 16th May 2014