Xiaomi spent $577,000 for the mi.com domain name

"Popular Chinese smartphone manufacturer Xiaomi has ambitious plans to expand beyond Asia, and as part of its efforts to do so, it has simplified its website domain to Mi.com.
“The new domain is simpler and more accessible to an international audience,” the company said. It added that the newly launched domain also gives a more succinct meaning to the “Mi” brand, which stands for Mobile Internet.
Li Wanqiang, co-founder and VP of Xiaomi, revealed on Weibo that Xiaomi spent CNY3.6 million ($577,000) to purchase the Web domain."

Source:  The Next Web, 22nd April 2014