"Prime members are great customers for Amazon. In 2012, they were about 4 percent of Amazon's 182 million active customer base. But they accounted for nearly 10 percent of purchases, because they spend more than twice as much as non-prime customers—$1,224 a year versus $505."
Source: Business Insider, 11th March 2013
dentsu 2022 Media Trends
2 years ago
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