"Contactless payments appear to be growing in popularity with UK consumers, after Visa revealed that more than 51 million purchases were made in the last 12 months using the NFC-enabled technology.
The global payments company also said that monthly contactless spend had increased five-fold to £45.2 million in June 2013 when compared to the same period last year.
Some £338 million has been spent on contactless Visa cards since June 2012, with an average purchase value of £6.65.
Starbucks introduces contactless payments to 550 UK stores M&S completes contactless payments roll-out Boots taps into contactless payments
Visa has unveiled a string of deals with retailers in recent months, with the likes of Starbucks and Marks & Spencer opting to roll-out the technology in-store. However, there have been complaints from consumers about duplicate payments being made accidentally in stores and concerns that the banks aren't making it easy to opt-out of receiving cards with the NFC technology enabled."
dentsu 2022 Media Trends
3 years ago
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