"A national survey conducted in July 2013 shows the percent of American adult internet users who upload or post videos online has doubled in the past four years, from 14% in 2009 to 31% today. This figure includes online adults who do at least one of the following:
Upload a video to the internet so others can watch or download it—27% of adult internet users have done this.
Post videos to any website online that they, themselves, have taken or created—18% of adult internet users have done this.
Younger adult internet users are twice as likely to post and share videos online than their older counterparts. Fully 41% of 18-29 year-old internet users and 36% of 30-49 year-old internet users post or share videos online, compared with 18% of internet users age 50 and older. Online adults living in higher income households (annual income of $75,000 or more) are also particularly likely to post or share videos online when compared with those in households with annual incomes below $50,000."
dentsu 2022 Media Trends
3 years ago
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