"China's online shopping user base reached 242 mln in 2012, comprising 42.9% of China's total internet user base, according to data released today in the China Internet Network Information Center (CNNIC)'s "2012 China Online Shopping Market Research Report." China's online shopping gross merchandise volume (GMV) reached RMB 1.26 trln in 2012, up 66.5% YoY. Online retail transactions accounted for 6.1% of consumer goods retail transactions in 2012. The number of people using mobile handsets to make online purchases in 2012 totaled 55.4 mln, accounting for 13.2% of mobile handset internet users."
dentsu 2022 Media Trends
3 years ago
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