"More TV viewers watched BBC programmes like Top Gear and Doctor Who from a tablet computer than a mobile for the first time in March.
Figures released by the corporation on Friday show that BBC iPlayer viewing on tablet devices surpassed smartphones by 200,000 viewers last month.
The BBC said the landmark was driven by TV shows, rather than radio – proving that tablet computers are rapidly becoming the second screen for TV viewing.
A bumper month of BBC programmes, led by a two-part Top Gear special from Africa and this year's Comic Relief, helped the iPlayer equal its best month for online views, with 272m requests. Daily views of the TV catch-up service remained high with an average of 8.1m.
The BBC said Neil Gaiman's Radio 4 sci-fi series, Neverwhere, featuring a star-studded cast including Sherlock's Benedict Cumberbatch, Homeland's David Harewood, and film star James McAvoy, was the most popular radio programme on the iPlayer last month, with 147,000 requests for its first episode.
Total radio listening on the iPlayer grew to 72m plays in March, according to the corporation – a 7% rise on the previous month."
Source: The Guardian, 19th April 2013
dentsu 2022 Media Trends
3 years ago
No comments:
Post a Comment