According to Marina Lu, a research associate at ABI, some 50% of subscribers in Western Europe are now on data plans and “making full use of it”.
With 4G “still attempting to find its feet”, 3G accounted for 64% of total traffic.
Despite the surging use of mobile data services, operators remain under serious pressure in other areas.
In most countries around Europe, says ABI, minutes of use have contracted by up to 4.5% between the second and third quarters of 2012, while text-messaging usage in the same markets fell between 0.5% and 7.8% over the same period."
Source: Telecom Engine, 9th January 2013
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