40% of Tweets in the UK during TV peak times are about TV

"First are sheer numbers: of the more than 10 million active UK Twitter users, 60 percent use Twitter while watching television, and a full 40 percent of Twitter traffic during peak time is about television. This breaks down further by age, gender, and form factor, with the semi-surprising result that teens tend to tweet from the desktop while viewers above 30 are more likely to tweet from mobile."

Source:  Data from Twitter, reported by The Verge, 10th January 2013

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