"Daily active users (DAUs) increased from 54 million in the third quarter of 2011 to 60 million in the third quarter of 2012, up 10% year-over-year.
Monthly active users (MAUs) increased from 227 million in the third quarter of 2011 to 311 million in the third quarter of 2012, up 37% year-over-year.
Monthly unique users (MUUs) increased from 152 million in the third quarter of 2011 to 177 million in the third quarter of 2012, up 17% year-over-year.
Average daily bookings per average DAU (ABPU) decreased from $0.058 in the third quarter of 2011 to $0.047 in the third quarter of 2012, down 19% year-over-year.
Monthly Unique Payers (MUPs) decreased from 4.1 million in the second quarter of 2012 to 3.0 million in the third quarter of 2012, down 28% sequentially, largely driven by Draw Something.
Zynga launched four games during the third quarter of 2012, including two titles on web-based platforms: ChefVille, a social 'ville-style cooking game, and FarmVille 2, Zynga's next-generation game built entirely in 3D and the new chapter in its FarmVille legacy; and two titles on mobile platforms: Gems With Friends, the sixth title in the With Friends franchise, and Montopia, a role-playing game that challenges players to collect monsters through an adventure.
We are seeing positive early results from the recent launches of ChefVille and FarmVille 2. FarmVille 2 already has 60 million monthly active users according to AppData with approximately 500,000 unique payers.
As of September 30, 2012, Zynga held five of the top ten games on Facebook, based on DAUs as reported by AppData, including some of its most established titles, Words With Friends and Zynga Poker, and some of its newest games, Bubble Safari, ChefVille, and FarmVille 2.
In the third quarter of 2012, Zynga continued to expand its platform offering for third-party publishers and introduce players to new gaming genres, launching five partner games on Zynga.com — Sava Transmedia's Rubber Tacos, RocketPlay's Sports Casino, Majesco Entertainment Company's Mini Putt Park, 50 Cubes' Fashion Designer, and Row Sham Bow's Knights of the Rose. The Company also welcomed nine new partners, including Antic Entertainment, Big Bite Games, CrayonPixel, Eruptive Games, JamRT, The Method, Playnery, RocketPlay, and TikGames. Zynga's third-party mobile offerings also took flight with its first game launch — Horn by Phosphor Games."
dentsu 2022 Media Trends
3 years ago
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