Super Bowl XLIV was the most watched TV programme in American history

"The New Orleans Saints' Super Bowl victory over the Indianapolis Colts has become the most-watched programme in US TV history, early figures show.
A record 106.5 million people, watched the game last weekend, according to Nielsen media.
The figure tops the 1983 finale of medical drama M*A*S*H which drew 105.97 million viewers.
The previous Super Bowl record was last year's game between Pittsburgh and Arizona, watched by 98.7 million."
Source: Nielsen Media, reported by BBC News, 9th February 2010