"The satellite broadcaster is within touching distance of reaching its long-held target of 10m households after adding 172,000 net new customers in the three months to the end of December, to hit 9.7m.
BSkyB managed to sign up 482,000 households to its Sky+ HD service in the same period, a 156% year-on-year increase, to take the total number of households to 2.08m.
The company's share price rose by 13.5p, or 2.44%, to 567.5p by 8.45am on the back of the strong results.
"It has been another good quarter in what remains a tough environment, with more customers joining Sky and strong demand across our entire product range," said the BSkyB chief executive, Jeremy Darroch, who today announced a further increase in the company's dividend on the back of a solid financial performance.
"The standout performance came in high definition TV with almost half a million [more] customers choosing Sky+HD."
The company admitted it had spent an extra £70m in the six months to the end of December on marketing its HD service.
BSkyB increased the number of customers using its Sky+ personal video recorder set-top boxes by 553,000 in the three months to the end of December. The total Sky+ customer base now stands at 6.5 million."
Source: Sky financial results, reported by The Guardian, 28th January 2010
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