"The 2021 NFL season hasn’t even begun yet, and NBC is almost finished with its ad sales for Super Bowl 56—more than five months before the game will take place.
“As of today, we only have a few units left, and we’re purposely holding them back,” Dan Lovinger, evp, advertising sales, NBC Sports Group, told reporters this afternoon during a press briefing. The pregame show is also “extremely well sold,” he added.
Lovinger said the company has sold its most recent Super Bowl units for as much as $6.5 million per 30-second spot, and secured a matching investment across “other high-profile NBCU properties,” including the Winter Olympics, which will also be in February, at the same time as Super Bowl 56 on Feb. 13."
Source: AdWeek, 8th September 2021
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