Tuesday 30 July 2019

Facebook's revenues grew 28% year on year in Q2 2019

"Facebook reported a 28% revenue gain to $16.9 billion in Q2 from a year earlier, as the social media giant shook off negative headlines and a record-setting fine for its data-sharing practices this week. Mobile ad revenue hit $15.6 billion, or about 94% of total ad revenue, COO Sheryl Sandberg said in the Wednesday conference call with analysts. The figure was 12% higher than the $13.9 billion reported in Q1, highlighting the importance of mobile ads for Facebook.
Mobile-first video accounted for more than 50% of video revenue for the company, Sandberg said. Brands are working to develop "thumb-stopping" creative that hooks mobile viewers faster than 30-second TV ads. "The best mobile-first ad or ad on Facebook gets to the main point or gets to the product in the first three seconds," she said.
Facebook's "blue" app, its oldest and biggest product, boosted its user base by 8% to 2.41 billion in Q2 from a year earlier, making it the largest social media platform worldwide. Daily active users (DAUs) rose 6% to 1.59 billion from a year earlier. The figures generally don't include users of Instagram, WhatsApp or Oculus, per Facebook's report."
Source:  Facebook Q2 2019 Results, reported by Mobile Marketer, 25th July 2019

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