Harry's has 6m customers - including 1m women

"Harry’s Inc., the premium men’s personal care products is launching its first brand out of its accelerator Harry’s Labs: Flamingo, with a focus on women’s shaving needs.
On Tuesday, Flamingo, which follows a DTC model, debuts with the intent of speaking to the 1 million female customers of Harry’s (the company currently has 6 million customers total). With an initial product lineup that includes razors, wax kits, shaving gel and body lotion that are all priced under $20, Flamingo joins Billie, Angel Shave Club, All Girl’s Shave Club and other female-oriented brands in the DTC shaving space. Harry’s isn’t just hoping to corner the female shaving market but also to add to its existing product portfolio."

Source:  Glossy, 16th October 2018