A third of US Pizza Hut orders during the Super Bowl were made on mobile [+ other stats]

""Pizza Hut enjoyed record-breaking sales on the day of the Super Bowl, with orders coming from mobile devices representing approximately one-third of total sales, underscoring consumer demand for on-the-go food purchases during major sporting events.
The quick service restaurant chain reaped the rewards of the growing shift toward mobile ordering during Sunday’s big game, with smartphone-enabled sales accounting for one-third of total sales. Pizza Hut’s single-day digital sales record bodes well for its competitors, especially if food and beverage brands are wise enough to market to consumers during significant cultural or sporting events that typically involve plenty of get-togethers."

Source:  Mobile Commerce Daily, 10th February 2016

Other Super Bowl 2016 stats:

82% of Super Bowl searches happened on mobile

Flurry looks at app usage during the game - (lowest when Beyonce performs as people put down their phones)

2nd highest overnight ratings for CBS

Big drop in number of tweets and Facebook engagements - boring game?