"Flipkart, the country's largest online retailer and marketplace, sold more than $200 million worth of mobile phones during the five-day Big Billion Days sale, with most consumers demanding 4G-backed devices, a top executive said.
Mobile phones made up two-thirds of the $300 million worth of products purchased by consumers during the sale, which started on October 13. Flipkart sold 250 mobile phones every minute, of which 190 were 4G phones, during the five days, chief business officer said.
"Today, three of four phones, which we sell on Flipkart are 4G phones," said Nagori. "About 80 per cent of sale of mobile phones that happened during Big Billion Days were actually 4G phones. Overall, 80 per cent of the phones sold would be under Rs 10,000 range." "
dentsu 2022 Media Trends
3 years ago
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