62% of British households have pay TV

"Sixty-two per cent of UK households pay for TV, spending an average of £33 (€42) per month but, according to new research from price comparison and switching service uSwitch.com, almost a third (30 per cent) claim it isn’t good value for money.
TV users find that a large proportion of the channels they pay for are completely redundant as more than one in four people (27 per cent) only watch 10 per cent of the channels available to them. On average, households view just a quarter (25 per cent) of the channels they pay for.
One in four (27 per cent) TV fans fork out extra on top of their existing pay-TV package for programmes such as films on demand, and one-off sporting events – adding an extra £13 to their monthly TV bills each time they do so. This means, collectively, consumers are shelling out £275 million per year extra on add-ons and upgrades to their existing packages to watch more exclusive TV content.
Meanwhile, more than one in 10 (12 per cent) have thrown money down the drain by forgetting to cancel upgrades to their TV package that they no longer want or use. Sheer absent-mindedness could be costing consumers as much as £7.1 million per month."
Source:  Advanced Television,. 3rd December 2014