Xiaomi sold 1.2m phones during Singes Day 2014

""November 11 saw a new record for the world’s biggest shopping day as Alibaba’s shoppers spent US$9.3 billion in 24 hours on the company’s two main ecommerce marketplaces, Tmall and Taobao. The top Tmall brand store on that sales bonanza day was Xiaomi, the budget smartphone maker. Today Xiaomi revealed that it saw a record high of 1.16 million phones sold during China’s Singles Day event.
Along with Xiaomi’s other gadgets, such as its new MiBand fitness tracker, Xiaomi pulled in RMB 1.56 billion – that’s US$254 million – in sales volume in that 24-hour period. The figure is well up from Singles Day in 2013 when Xiaomi’s customers spent US$89 million.
Xiaomi points out that it was China’s top-selling phone, TV, tablet, wearable, and a few other first-place distinctions during the day of discounts. Xiaomi discounted its new Mi4 smartphone by a relatively small amount compared to some other brands’ products on Singles Day, dropping it from US$325 to US$293."

Source:  Tech In Asia, 13th November 2014