WhatsApp accounts for 18% of the sharing activity for the sports site FTW

"Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter. But perhaps they are ignoring WhatsApp at their own peril.
FTW, USA Today’s viral sports site, offers a good case study for the platform’s potential for publishers. Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent of the site’s overall sharing activity. That’s higher than Twitter (13 percent) but still significantly lower than email (35 percent) and Facebook (34 percent)."

Source:  DigiDay, 30th May 2014