"WeChat, the hugely popular messaging app in China, added the function to hail and pay for a taxi on January 6. Now, after more than a month in action, the taxi-finder app that WeChat works with has revealed some interesting figures.
According to Didi Dache, which is one of China’s top taxi apps, the integration with WeChat boosted the service to 40 million registered users (from about 20 million last year). So far, a total of 21 million cab rides have been booked in the WeChat app. Courtesy of a story on 36Kr, here are more stats from the startup:
Didi Dache gets an average of 700,000 bookings per day via WeChat.
Didi Dache and WeChat’s maker, Tencent (HKG:0700), jointly dished out RMB 400 million (US$65.6 million) in ‘bonuses’ to both cabbies and riders who paid for the fare via WeChat Payments. Note that all drivers are capped at RMB 50 in bonuses per day, while each passenger is capped at RMB 30 each day.
February 7, a day when many people were returning home after trips to see relatives for Chinese New Year, saw a daily peak of 2.62 million taxi rides via WeChat, of which about two million were paid for via mobile on WeChat Payments.
100,000 taxi rides were taken via WeChat in the first nine days"
Source: Tech In Asia, 12th February 2014
dentsu 2022 Media Trends
2 years ago
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