The average native ad on BuzzFeed gets 263 Facebook shares, and 36 Tweets

"We analysed social sharing data for 689 BuzzFeed native ads from 51 companies, and found the average native ad receives:
263 Facebook shares
36 Tweets
7 Google +1s
44 Pins
2 LinkedIn shares"

Source:  The Media Briefing, 12th February 2014

Note - see the original article for a table of the most effective native ads