Click to enlarge
"After analyzing more than 100 billion visits to 1000+ websites world-wide, Adobe Digital Index has discovered that global websites are now getting more traffic from tablets than smartphones, 8% and 7% of monthly page views respectively. Pretty impressive for a device category that was introduced less than three years ago!
We’ve been keeping a close eye on how quickly tablets have taken off. Just a year ago in January we uncovered that visitors using tablets spend 54% more per online order than their counterparts on smartphones, and 19% more than desktop/laptop users. During the past holiday shopping season we saw that 13.5% of all online sales were transacted via tablets. And last month before the Super Bowl we learned that online viewership via tablets doubles during big sporting events. Now we know that not only is tablet traffic more valuable in terms of ecommerce and engagement, tablets have also become the primary device for mobile browsing."
No comments:
Post a Comment