Users of the site Quirky created 15 new products for the iPhone 5 within a week of the launch

"As soon as the new specs for the iPhone 5 arrived last week, the users at Quirky, a worldwide group of inventors, began submitting their ideas. In 24 hours the community, now over 240,000 strong, had pitched nearly 2,000 new products. In a rapid fire evaluation session with CEO Ben Kaufman, the field was narrowed to 50. And over the next week, the team of designers and engineers working in house, prototyped, lasercut, and 3D printed their way to a set of 15 finished products which went on sale today at fellow Silicon Alley startup Fab.com."

Source:  The Verge, 19th September 2012