McDonald's mobile app has been downloaded more than 1m times in the UK

"McDonald’s is seeing strong results for its mobile efforts in Britain, with its local smartphone application having achieved more than one million downloads in less than 12 months.
The fast-food giant is a leader in mobile marketing across a variety of strategies, including using QR codes on packaging and engaging in mobile advertising, in addition to creating leading mobile apps and Web sites. In Britain, the numbers show McDonald’s is also bringing customers back again and again, with more than one in ten customers returning to the app each month."
Source:  Mobile Marketer, 1st August 2012