"On average, smartphone owners now spend over 2 hours a day using their phones, according to O2’s “All About You” Report into the way customers are using their handsets. However, the research found that making calls comes just fifth in a ranking of things they are used for.
Smartphone users spend more time browsing the internet (25 minutes a day), social networking (17 minutes a day), playing games (13 minutes a day) and listening to music (16 minutes a day) than they do making calls (12 minutes).
How long we spend using our smartphones (by activity) each day:
Activity Time/day
Browsing the internet 24.81 (minutes)
Checking social networks 17.49
Playing games 14.44
Listening to music 15.64
Making calls 12.13
Checking/writing emails 11.1
Text messaging 10.2
Watching TV/films 9.39
Reading books 9.3
Taking photographs 3.42
Total 128"
Source: Press release from O2, 29th June 2012
(Click on the link to see the table formatted correctly!)
dentsu 2022 Media Trends
3 years ago
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