"For perspective on how big and fast the Kony campaign is, consider former champion Susan Boyle, who currently has over 480 million views. It took Boyle 6 days to reach 70 million views. Kony is tracking a day faster. Even the Old Spice Guy can't keep up. His legendary Responses campaign generated 35 million views in its first week, but it didn't top 70 million views until Christmas 2010, five months after it launched.
How big will Kony get? That's anyone's guess right now. But with 70 million views in five days, it's the fastest growing social video campaign to date. And with countless media reports in the past 24 hours and millions of views already this morning, it shows no signs of slowing down anytime soon. Expect Kony to top 100 million views very soon."
dentsu 2022 Media Trends
3 years ago
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