The results form the first part of a two-phase research project to test the viewing habits of 500 Samsung connected TV owners in the UK."
Source: NMA, 6th December 2011
dentsu 2022 Media Trends
3 years ago
Wednesday, 7 December 2011
84% of connected TV owners in the UK regularly access apps on their TVs
"Around 84% of connected TV owners regularly access IP-connected apps to watch TV, according to a joint research project from consultancy Decipher and video-ad network Rovi.
The results form the first part of a two-phase research project to test the viewing habits of 500 Samsung connected TV owners in the UK."
The results form the first part of a two-phase research project to test the viewing habits of 500 Samsung connected TV owners in the UK."
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