70% of new customers to Vodafone in the UK demand a smartphone

"Vittorio Colao, chief executive, said Britain's "digital citizens" are much more up to date with the latest technology than mainland Europeans.
Vodafone said 70pc of new customers signing up for a contract in the UK demand a smartphone, such as Apple's iPhone, compared with just four-in-10 in Europe.
Britons' desire for the latest technology pushed Vodafone's UK sales in the three months to the end of December up 7pc to £1.26bn - its best quarter since the summer of 2007.
The UK, alongside Turkey and India, was highlighted as a star performer, helping Vodafone achieve a 2.1pc increase in service revenues to £10.96bn."
Source:  The Telegraph, 4th February 2011