Wednesday 3 November 2010

43% of US Facebook users say they 'Like' or are fans of at least one brand on Facebook

"43% of the Facebook users surveyed said they Like, or are fans of, at least one brand on Facebook.
34% of Facebook users say they Like brands in order to stay informed about company activities.
33% say they Like brands to get updates on future products.
Among Facebook users who Like at least one brand, only 17% say they’re more likely to buy after Liking that brand on Facebook."
Source:  Research from ExactTarget and CoTweet, reported by Social Media Examiner, 29th October 2010

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