"According to a Credit Suisse analyst, the most popular video Web site — owned by the richest Web site Google — will lose $470 million this year because it sells advertising only on a fraction of its pages."
& later:
"YouTube's sales will rise about 20 percent to $240.9 million this year, Wang estimated.
The company may spend $360.4 million for bandwidth to distribute its video, and $252.9 million to pay content owners for the rights to show their material, he wrote."
Source: Credit Suisse analyst Spencer Wang, cited by the Seattle Times, 4th April 2009
dentsu 2022 Media Trends
2 years ago
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