Click to enlarge
Source: Data from Social Bakers, reported by BBC News, 4th October 2012
Test
11 months ago
Thursday, 4 October 2012
Facebook has more than a billion active monthly users (Full Stats)
"This morning, there are more than one billion people using Facebook actively each month.
If you're reading this: thank you for giving me and my little team the honor of serving you.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too."
If you're reading this: thank you for giving me and my little team the honor of serving you.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too."
Full stats (from same source, in a downloadable doc)
"One billion – key metrics
Facebook reached 1 billion monthly active users on September 14 at 12.45 PM Pacific time.
Since Facebook launched, we’ve seen:
• Over 1.13 trillion likes since launch in February 2009
• 140.3 billion friend connections
• 219 billion photos uploaded
o Data was pulled on 9/10/2012, and represents the total # of photos currently on this site – in other words, it excludes deleted photos. If we wanted to include all photos ever uploaded, the estimate we have is 265 billion. Photo uploading launched fall 2005.
• 17 billion location-tagged posts, including check-ins
o Includes location-tagged posts as well as check-ins. Data was pulled 9/10/2012, and represents total location-tagged posts & check-ins since launch of the product in August 2010
• 62.6 million songs have been played 22 billion times - that’s about 210,000 years of music
o Data was pulled on 9/11/2012, and represents song plays since the launch of music-listening applications in September 2011
Characteristics of users joining the week Facebook hit 1B
• The median age of the user is about 22
• The top five countries where people connected from at the time we reached this milestone were Brazil, India, Indonesia, Mexico and the United States (NOTE: in alphabetical order)
• Facebook now has 600M mobile users
Characteristics of users joining the week Facebook hit 500M users (July 2010)
• The median age of the user at that time was about 23
• Top five countries where people connected from at the time we reached this milestone were Brazil, India, Indonesia, Mexico, and the United States (NOTE: in alphabetical order)
• Users signing up at this time now have an average of 305 friends
Characteristics of users joining the week we hit 100M (August 2008)
• The median age of the user at that time was about 26
• The top five countries where people connected from at the time we reached this milestone were Chile, France, Turkey, the United Kingdom, and the United States (NOTE: in alphabetical order)
• The user signing up at this time now has an average 334 friends
Characteristics of users joining the week Facebook hit 50M users (October 2007)
• The median age of the user signing up at this time was about 26
• Top five countries where people connected from at the time we reached this milestone were Australia, Canada, Turkey, the United Kingdom and the United States (NOTE: in alphabetical order)
• Users signing up at this time now have an average of 321 friends
Characteristics of users joining the week Facebook hit 25M users (January 2006)
• The median age of users signing up at that time was about 19
• The top five countries where people connected from at the time we reached this milestone were Australia, Canada, Germany, the United Kingdom, and the United States (NOTE: in alphabetical order)
• Users who signed up at this time now have an average of 598 friends"
Wednesday, 3 October 2012
The relative effectiveness of Twitter and Facebook for engagement, by sector
Click to enlarge
Source: Social Bakers, 2nd October 2012
Note: 400% for 'Media' on Twitter means that engagement on Twitter for 'Media' brands (newspapers, TV companies, film studios etc) is 400% higher than on Facebook. 91% for 'Airlines' on Facebook means that Airlines see 91% more engagement on Facebook than than do on Twitter. Engagement is defined in the usual way - clicks, replies, retweets, likes, shares comments and so on.
Monday, 1 October 2012
Instagram's American users interact more regularly on mobile than Twitter's users
"Pictures beat words: In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.
That data comes from comScore, via a new mobile measurement report: It says that throughout August, Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops of Twitter’s 6.9 million DAUs over the same period of time.
What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 170 minutes viewing.
This is the case despite the fact that Twitter had approximately 29 million unique U.S. smartphone-based visitors in August, while Instagram had just under 22 million (comScore measured usage across iOS, Android and BlackBerry OS devices that accessed both sites via native application as well as through the mobile Web browser). This stems from the roughly 110 million smartphone owners who live in the U.S."
That data comes from comScore, via a new mobile measurement report: It says that throughout August, Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops of Twitter’s 6.9 million DAUs over the same period of time.
What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 170 minutes viewing.
This is the case despite the fact that Twitter had approximately 29 million unique U.S. smartphone-based visitors in August, while Instagram had just under 22 million (comScore measured usage across iOS, Android and BlackBerry OS devices that accessed both sites via native application as well as through the mobile Web browser). This stems from the roughly 110 million smartphone owners who live in the U.S."
Friday, 28 September 2012
25 billion apps have been downloaded from the Google Play store
"Just six months after its launch, Google Play has reached 25 billion-with-a-B downloads.
Play has become the de facto application store for the Android platform, replacing Google’s range of Android app-, game-, and music-purchasing software. Today, the marketplace contains 675,000 total applications, including games.
Before Play launched, Google Music, Google Books, the Android Market, and a few other separate products made up a diverse (and not in a good way) media store for all Google and Android products and devices. The diversity read like fragmentation to frustrated users with app overload."
Play has become the de facto application store for the Android platform, replacing Google’s range of Android app-, game-, and music-purchasing software. Today, the marketplace contains 675,000 total applications, including games.
Before Play launched, Google Music, Google Books, the Android Market, and a few other separate products made up a diverse (and not in a good way) media store for all Google and Android products and devices. The diversity read like fragmentation to frustrated users with app overload."
Source: VentureBeat, 26th September 2012
Attitudes to mobile websites among US mobile users
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Source: Google Mobile Ads Blog, 25th September 2012
Methodology: "Discover these and more findings from, What Users Want Most From Mobile Sites Today, a study from Google (conducted by Sterling Research and SmithGeiger, independent market research firms). The report surveyed 1,088 US adult smartphone Internet users in July 2012."
Mobile accounts for 18% of Domino's Pizza's UK online sales
"Domino’s Pizza Group, today announces its interim management statement for the 13 week period up to 23 September 2012. The document in its entirety might not be a tech news spectacular, but it does have a few threads that show how UK pizza lovers are also fans of convenience.
Overall, system sales for the period were up by 7.9% to £136.4m, with year-to-date system sales up by 10.0% to £424.1m.
Online sales for the pie seller have continue to increase, with e-commerce accounting for 58.4% of UK delivered sales. So not only do we like our pizza delivered, but it seems that the Domino’s website is striking the right chord with users making their orders online.
Total online sales for the period rose by 39.3% to £62.8m and have reached £184.9m for the year-to-date. Within this figure, mobile sales continue to rise sharply, up by 46.9%, and now account for 18.5% of total online sales."
Overall, system sales for the period were up by 7.9% to £136.4m, with year-to-date system sales up by 10.0% to £424.1m.
Online sales for the pie seller have continue to increase, with e-commerce accounting for 58.4% of UK delivered sales. So not only do we like our pizza delivered, but it seems that the Domino’s website is striking the right chord with users making their orders online.
Total online sales for the period rose by 39.3% to £62.8m and have reached £184.9m for the year-to-date. Within this figure, mobile sales continue to rise sharply, up by 46.9%, and now account for 18.5% of total online sales."
Wednesday, 26 September 2012
100 million eBay mobile apps have been downloaded
"eBay, a global leader in mobile commerce, is celebrating its 100 millionth app download across its suite of apps spanning the major mobile operating systems. Available in eight languages, and in more than 190 different countries around the world, the eBay apps have been downloaded 25 million times in the last six months alone, making them some of the most popular and successful shopping apps anywhere. The growth of eBay’s mobile properties also aligns with the milestone of 100 million listings via mobile, as a record number of sellers choose to list their products on eBay through devices that didn’t exist just a few years ago.
Globally, eBay expects to transact $10 billion in mobile volume in 2012, which doubles last year’s total. That figure is more than the annual GDP of 75 countries throughout the world . With mobile commerce growing from a $3.4 billion market in the U.S. in 2010 to a projected $119 billion across the globe by 2015 , mobile innovation is a key force behind eBay’s strategy to make buying and selling easier and more enjoyable anytime, anywhere, and on any device."
Globally, eBay expects to transact $10 billion in mobile volume in 2012, which doubles last year’s total. That figure is more than the annual GDP of 75 countries throughout the world . With mobile commerce growing from a $3.4 billion market in the U.S. in 2010 to a projected $119 billion across the globe by 2015 , mobile innovation is a key force behind eBay’s strategy to make buying and selling easier and more enjoyable anytime, anywhere, and on any device."
The London 2012 Olympics 'was the most watched TV event in US History'
"Roughly 217 million people in the United States watched the London Games, making it the most watched television event in history. And unlike other big, live events like the Super Bowl or the Academy Awards, the Olympics offer researchers a prolonged, 17-day period during which to study behavior.
That sandbox showed that eight million people downloaded NBC’s mobile apps for streaming video, and there were two billion page views across all of NBC’s Web sites and apps. Forty-six percent of 18- to 54-year-olds surveyed said they “followed the Olympics during my breaks at work,” and 73 percent said they “stayed up later than normal” to watch, according to a survey of about 800 viewers by the market research firm uSamp.
Forty-six percent said they “delayed doing laundry and other household chores” to catch events like gymnastics, where the United States inched out a win over Russia and Romania for the gold, and swimming, where Michael Phelps narrowly came in second in the men’s 200-yard butterfly."
That sandbox showed that eight million people downloaded NBC’s mobile apps for streaming video, and there were two billion page views across all of NBC’s Web sites and apps. Forty-six percent of 18- to 54-year-olds surveyed said they “followed the Olympics during my breaks at work,” and 73 percent said they “stayed up later than normal” to watch, according to a survey of about 800 viewers by the market research firm uSamp.
Forty-six percent said they “delayed doing laundry and other household chores” to catch events like gymnastics, where the United States inched out a win over Russia and Romania for the gold, and swimming, where Michael Phelps narrowly came in second in the men’s 200-yard butterfly."
Note - As I pointed out when the UK figures were reported, it's not that helpful to compare a sporting event spread out over more than 2 weeks to a single televised TV event
Monday, 24 September 2012
Apple sold over five million iPhone 5s in the opening 3 days
"Apple® today announced it has sold over five million of its new iPhone® 5, just three days after its launch on September 21, and more than 100 million iOS devices have been updated with iOS 6, the world’s most advanced mobile operating system. iPhone 5 is available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK, and will be available in 22 more countries on September 28 and more than 100 countries by the end of the year. Demand for iPhone 5 exceeded the initial supply and while the majority of pre-orders have been shipped to customers, many are scheduled to be shipped in October."
Source: Press release from Apple, 24th September 2012
Source: Press release from Apple, 24th September 2012
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