(Sales lift on the Y axis, CTR on the X axis. The random scatter shows that there is little correlation)
Click to enlarge
Source: Data from Nielsen, quoted on their blog, 3rd October 2011
Test
9 months ago
Friday, 7 October 2011
There is almost no correlation between click through rates of ads and offline sales
(Sales lift on the Y axis, CTR on the X axis. The random scatter shows that there is little correlation)
Source: Data from Nielsen, quoted on their blog, 3rd October 2011
Samsung is the most popular handset manufacturer in the US
Click to enlarge
Source: Press release from comScore, 5th October 2011
Note - click on the link to see stats on OS share & more
Tablet users in the US spend more time online than other internet users
"If early adopter metrics are a fair indication, then the tablet is poised to be a genuine game changer in both the ways in which people access the Web and the sheer volume of their use.
According to research from Knowledge Networks, tablet-owning consumers on average spend 48% more time each day with the Internet -- 4 hours and 19 minutes across platforms compared to 2 hours and 55 minutes for all users.
Knowledge Networks extracted the data from their MultiMedia Mentor database of metrics charting media usage across eight media for adults ages 18 to 64.
Owners of tablets spend just under an hour a day (55 minutes) with the Internet on these devices. The other major tablet uses -- social networking, search and gaming -- each account for about 15% or 8 minutes each of tablet time."
According to research from Knowledge Networks, tablet-owning consumers on average spend 48% more time each day with the Internet -- 4 hours and 19 minutes across platforms compared to 2 hours and 55 minutes for all users.
Knowledge Networks extracted the data from their MultiMedia Mentor database of metrics charting media usage across eight media for adults ages 18 to 64.
Owners of tablets spend just under an hour a day (55 minutes) with the Internet on these devices. The other major tablet uses -- social networking, search and gaming -- each account for about 15% or 8 minutes each of tablet time."
Source: Mediapost, 3rd October 2011
Thursday, 6 October 2011
Microfinance company Kiva has loaned nearly $250m in 5 years
"Since Kiva was founded in 2005:
629,358 Kiva lenders
$248 million in loans
98.87% Repayment rate
We work with:
142 Field Partners
450 volunteers around the world
60 different countries"
Source: Kiva, retrieved 6th October 2011
More stats here
629,358 Kiva lenders
$248 million in loans
98.87% Repayment rate
We work with:
142 Field Partners
450 volunteers around the world
60 different countries"
Source: Kiva, retrieved 6th October 2011
More stats here
Twitter has 1,600 advertisers
"Twitter’s Chief Revenue Officer Adam Bain took the stage at IAB’s Mixx Conference today and revealed a few milestones for the communications platform, specifically in the advertising area. Bain said that Twitter now has 1,600 advertisers using the platform to reach consumers, and currently has an 80 percent retention rate with advertisers. Back in July Twitter CEO Dick Costolo said that the number of advertisers on Twitter had gone up by 600 percent, since last year when it was in the hundreds.
Back in March, Twitter partnered with Paramount Pictures to launch the trailer for new film SUPER 8 on Twitter. Bain also said today that Twitter helped Super 8 sell 1 million sneak peek tickets, and opening weekend box office exceeded projections by more than 50 percent."
Back in March, Twitter partnered with Paramount Pictures to launch the trailer for new film SUPER 8 on Twitter. Bain also said today that Twitter helped Super 8 sell 1 million sneak peek tickets, and opening weekend box office exceeded projections by more than 50 percent."
Source: Techcrunch, 4th October 2011
Mobile accounts for 10% of ecommerce website visits
"Mobile now makes up ten per cent of ecommerce website visits, but converts at just half the rate of PC visitors, according to research by Screen Pages.
The study indicated that 80 per cent of all mobile web browsing occurs on Apple devices; namely iPhones and iPads.
It also suggested that smaller marketers and retailers are losing hundreds of thousands of pounds by failing to grasp the opportunities presented by mobile devices.
Based on Google Analytics date, the paper looked at over 1.5 million visitors to 30 websites, none of which had been fully optimised for mobile usage.
"The commercial message here is clear," said Roger Willcocks, director of Screen Pages."
Source: Research by Screen Pages, reported by the IAB UK, 5th October 2011
The study indicated that 80 per cent of all mobile web browsing occurs on Apple devices; namely iPhones and iPads.
It also suggested that smaller marketers and retailers are losing hundreds of thousands of pounds by failing to grasp the opportunities presented by mobile devices.
Based on Google Analytics date, the paper looked at over 1.5 million visitors to 30 websites, none of which had been fully optimised for mobile usage.
"The commercial message here is clear," said Roger Willcocks, director of Screen Pages."
Source: Research by Screen Pages, reported by the IAB UK, 5th October 2011
Online ad spend in the UK grew by 13.5% Y-o-Y in H1 2011
"A surge in FMCG advertising and a triple-digit increase in online video helped fuel a 13.5% like for like growth in UK internet advertising expenditure, and a half-year 2011 high of £2.26 billion.
The wider UK advertising sector experienced year on year growth of just 1.4% to £8.27 billion between January and June 2011. Internet spend has surpassed forecasts to reach a new market share of 27%, with a quarter of a billion pounds more spent on internet advertising in the first half of 2011 compared to the same period in 2010.
The figures, which exclude mobile advertising expenditure, are collated bi-annually by the Internet Advertising Bureau (IAB), the trade body for digital advertising, in conjunction with PwC and WARC.
Display accounts for nearly a quarter of spend as search and classified still grow
Boosted by sophisticated new formats and 100% growth of online video, display advertising grew by 18.5% year on year on a like for like basis to £510 million, representing a 23% share of online spend in the first half of 2011 (£440 million and 22% share in H1 2010). A combination of direct response and an increased number of social media and brand campaigns delivered this growth.
Although banners and embedded formats still dominate online display (£374 million or 73% share), video doubled in size year on year to £45 million, giving it a 9% share of online display (5% in first half of 2010). This is due to a significant increase in advertisers using video to deliver brand messages.
Paid-for search marketing continued to thrive as advertisers recognise its transparent and measurable benefits during these budget-pressured times. Year on year, search increased 12.6% on a like for like basis to £1,313 million, representing a share of 58% of online advertising (£1,164 million and 58% share in 2010).
Online classifieds grew 3% like for like to £385 million with a share of 17% of online advertising year on year (£379 million and a 19% share in the first half of 2010).
Lead generation, an increasingly important form of performance-based marketing where advertisers pay per sales lead rather than a click through or by an advertisement served, grew by 20% to £26 million (£22 million in H1 2010).
While finance took over from the entertainment sector as the top category spender in display for the first half of 2011, the biggest winner was FMCG, which has grown by six percentage points in two and a half years. Improved measurement tools fuelled this growth, as FMCG marketers learnt that online delivers brand messages and works well as part of a cross-media campaign.
The top display five categories between January and June 2011 were: finance (16%), FMCG (15%), entertainment & media (12%), travel & transport (10%), retail (10%)."
Source: Press release from the IAB UK, 5th October 2011
The wider UK advertising sector experienced year on year growth of just 1.4% to £8.27 billion between January and June 2011. Internet spend has surpassed forecasts to reach a new market share of 27%, with a quarter of a billion pounds more spent on internet advertising in the first half of 2011 compared to the same period in 2010.
The figures, which exclude mobile advertising expenditure, are collated bi-annually by the Internet Advertising Bureau (IAB), the trade body for digital advertising, in conjunction with PwC and WARC.
Display accounts for nearly a quarter of spend as search and classified still grow
Boosted by sophisticated new formats and 100% growth of online video, display advertising grew by 18.5% year on year on a like for like basis to £510 million, representing a 23% share of online spend in the first half of 2011 (£440 million and 22% share in H1 2010). A combination of direct response and an increased number of social media and brand campaigns delivered this growth.
Although banners and embedded formats still dominate online display (£374 million or 73% share), video doubled in size year on year to £45 million, giving it a 9% share of online display (5% in first half of 2010). This is due to a significant increase in advertisers using video to deliver brand messages.
Paid-for search marketing continued to thrive as advertisers recognise its transparent and measurable benefits during these budget-pressured times. Year on year, search increased 12.6% on a like for like basis to £1,313 million, representing a share of 58% of online advertising (£1,164 million and 58% share in 2010).
Online classifieds grew 3% like for like to £385 million with a share of 17% of online advertising year on year (£379 million and a 19% share in the first half of 2010).
Lead generation, an increasingly important form of performance-based marketing where advertisers pay per sales lead rather than a click through or by an advertisement served, grew by 20% to £26 million (£22 million in H1 2010).
While finance took over from the entertainment sector as the top category spender in display for the first half of 2011, the biggest winner was FMCG, which has grown by six percentage points in two and a half years. Improved measurement tools fuelled this growth, as FMCG marketers learnt that online delivers brand messages and works well as part of a cross-media campaign.
The top display five categories between January and June 2011 were: finance (16%), FMCG (15%), entertainment & media (12%), travel & transport (10%), retail (10%)."
Source: Press release from the IAB UK, 5th October 2011
Tuesday, 4 October 2011
Every day there are more than a billion searches on Google
"Google has already gone live with a dedicated promotion website to tout enhanced search ads, and published a series of videos that should help advertisers understand what they’re all about.
They also talk numbers, such as:
- Every day there are more than a billion searches on Google. (source: Google)
- Since 2003, Google has answered 450 billion new unique queries. (source: Google)
- The +1 button is being served 2.3 billion times a day all over the web. (source: Google)
- The average query response time is roughly a quarter of a second. (source: Google)
- More than 20% of searches on Google on a desktop are related to location. On mobile, it‘s about 40%. (source: Google)
- People drive more than 12 billion miles a year with Google Maps Navigation. (source: Google)
And:
- Every query has to travel on average 1,500 miles to get back to the user. (source: Google)
- More than half our searches come from outside the U.S. (source: Google)
- We’ve never seen 16% of the queries we see every day. (source: Google)"
They also talk numbers, such as:
- Every day there are more than a billion searches on Google. (source: Google)
- Since 2003, Google has answered 450 billion new unique queries. (source: Google)
- The +1 button is being served 2.3 billion times a day all over the web. (source: Google)
- The average query response time is roughly a quarter of a second. (source: Google)
- More than 20% of searches on Google on a desktop are related to location. On mobile, it‘s about 40%. (source: Google)
- People drive more than 12 billion miles a year with Google Maps Navigation. (source: Google)
And:
- Every query has to travel on average 1,500 miles to get back to the user. (source: Google)
- More than half our searches come from outside the U.S. (source: Google)
- We’ve never seen 16% of the queries we see every day. (source: Google)"
Source: Data from Google's 'Answers' site, republished by TechCrunch, 3rd October 2011
Here is the Google Answers 'Numbers' page
Digital downloads account for nearly 30% of UK album sales
"British music fans are increasingly opting to buy their albums as digital downloads, but overall sales declined in the third quarter.
The music industry continued to suffer from the decline in sales of physical formats such as CDs, according to figures from the Official Charts Company for the three months to September, and the total market was down 11.4% year on year to 21.8m units sold.
Digital downloads accounted for 28.2% of all UK albums sold in the third quarter, up 24.2% on the previous year, to reach 6.1m.
Sales of physical albums, including CD and vinyl, were down 20.5% year on year to 15.5m units."
The music industry continued to suffer from the decline in sales of physical formats such as CDs, according to figures from the Official Charts Company for the three months to September, and the total market was down 11.4% year on year to 21.8m units sold.
Digital downloads accounted for 28.2% of all UK albums sold in the third quarter, up 24.2% on the previous year, to reach 6.1m.
Sales of physical albums, including CD and vinyl, were down 20.5% year on year to 15.5m units."
Source: Data from the BPI, reported in The Guardian, 3rd October 2011
Monday, 3 October 2011
A third of online home-traders in the UK take home over £10,000 per year
"The online parcel and delivery service Collect+ has discovered that the number of those earning money from online businesses has doubled in the last year.
The survey revealed that over a third of ‘e-pportunists’ take home over £10,000 per year,1 with over half of these traders having set up their businesses within the last year. Over 26 percent of e-pportunists are aged between 25 and 34 years of age, reflecting the current decline of the job market in certain sectors of industry and lower wages.
The findings suggest that many individuals are supplementing their existing incomes with online trading as a way of dealing with the increasing cost of living and difficult economic conditions. Almost a quarter of those surveyed revealed that the pressure of household bills had eased as a result of the income gained through online trading. As much as a third of surveyed consumers plan to abandon their day jobs and concentrate on e-businesses should the ventures become enough of a success – a sentiment shared by over 70% of the additional survey participants."
Source: Press Release from Collect+, 2nd October 2011
Methodology: A survey of 368 ‘e-pportunists’ through Startups.co.uk, on behalf of Collect+
The survey revealed that over a third of ‘e-pportunists’ take home over £10,000 per year,1 with over half of these traders having set up their businesses within the last year. Over 26 percent of e-pportunists are aged between 25 and 34 years of age, reflecting the current decline of the job market in certain sectors of industry and lower wages.
The findings suggest that many individuals are supplementing their existing incomes with online trading as a way of dealing with the increasing cost of living and difficult economic conditions. Almost a quarter of those surveyed revealed that the pressure of household bills had eased as a result of the income gained through online trading. As much as a third of surveyed consumers plan to abandon their day jobs and concentrate on e-businesses should the ventures become enough of a success – a sentiment shared by over 70% of the additional survey participants."
Source: Press Release from Collect+, 2nd October 2011
Methodology: A survey of 368 ‘e-pportunists’ through Startups.co.uk, on behalf of Collect+
Goldman Sachs estimate that Microsoft make $3 - $6 in royalties from each Android device sold
"Google's Android could be making arch-rival Microsoft a cool $444 million (£285 million) in patent levies, a Goldman Sachs analyst has estimated, and not much short of what it makes from its own Windows Phone OS.
The company reportedly calculated the sum by totting up the $3-$6 per handset fee it should be making having reached patent deals with a number of handset makers, including HTC and, more recently, Samsung.
It's a small sum when set against the company's estimated $75 billion in annual revenues, but it not bad pocket money considering the underwhelming sums being made by its own mobile OS, Windows phone. According to Business Insider, this will add up to $0.04 to Microsoft's earnings per share."
The company reportedly calculated the sum by totting up the $3-$6 per handset fee it should be making having reached patent deals with a number of handset makers, including HTC and, more recently, Samsung.
It's a small sum when set against the company's estimated $75 billion in annual revenues, but it not bad pocket money considering the underwhelming sums being made by its own mobile OS, Windows phone. According to Business Insider, this will add up to $0.04 to Microsoft's earnings per share."
Source: Techworld, 3rd October 2011
Music piracy has fallen in Sweden as a result of streaming services like Spotify
"Copyright and download blog TorrentFreak says that the latest quarterly report from Media Vision (in Swedish) prepared for the industry association Musiksverige (Music Sweden) shows a 25% fall in piracy in the country since 2009.
Streaming services such as Spotify are now the most popular way to consume music. More than 40 percent of the participants in the survey now use a music streaming service, compared to less than 10 percent who say they download music legally. About 23 percent continue to pirate music, but this number is dwindling.
The report also examines why listeners say they are moving away from pirate downloads:
Looking at the motivations for people to switch to legal services, participants in the survey cited “the range of music that’s released” as the primary reason (40%). Other explanations were the absolute increase in available music (30%), and the fact that legal services have become cheaper (24%) and simpler (24%)."
Source: Wall Street Journal blog, 30th September 2011
Streaming services such as Spotify are now the most popular way to consume music. More than 40 percent of the participants in the survey now use a music streaming service, compared to less than 10 percent who say they download music legally. About 23 percent continue to pirate music, but this number is dwindling.
The report also examines why listeners say they are moving away from pirate downloads:
Looking at the motivations for people to switch to legal services, participants in the survey cited “the range of music that’s released” as the primary reason (40%). Other explanations were the absolute increase in available music (30%), and the fact that legal services have become cheaper (24%) and simpler (24%)."
Source: Wall Street Journal blog, 30th September 2011
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