Monday, 10 January 2011

More than a third of Domino Pizza's deliveries are ordered online

"More than a third of Domino’s Pizza deliveries are now ordered online, the company said today. Mobile is increasingly proving an important source of orders – with more than £1m in orders placed through Domino’s iPhone app since it was launched in September 2010.
In all, said Domino’s in a fourth-quarter update to the City released today, 2010 ecommerce sales in the UK and Ireland reached £128.0m, up 63% from the £78.5m netted through online orders in 2009. That’s expected to increase still further, it said, with the imminent introduction of an ordering app for android phones."

Chinese ecommerce site Alibaba has 57m users

"[Jack Ma] started Alibaba in 1999, to help small firms find customers and suppliers without going through costly middlemen. Alibaba.com now claims to have 57m users, including some in nearly every country. It is sometimes likened to eBay, but is more like an online Yellow Pages.
Another venture [also owned by Alibaba Group], Taobao.com, sells to consumers. It has 300m customers and shifted $29 billion-worth of goods in 2009. It is like a scrappy cross between Amazon and eBay: it operates an online mall where vetted sellers can hawk their wares, and a site where anyone with a Chinese identity number can sell anything legal to anyone. It generates money through advertising.
Alibaba’s staff boast of the businesses they have nurtured. One Chinese village had a stack of rabbit meat, having skinned the creatures for fur. The chief asked for suggestions. A villager sold the lot on Alibaba.com. More commonly, clients are small firms that want to link cheaply to the global market. Machine-makers in Turkey or Britain use Alibaba to find cheap suppliers in China without having to go there. Buyers can read reviews that others have written about each seller, which fosters trust, though it is far from foolproof."
Source:  The Economist, 29th December 2010

40% of tweets come from a mobile device

"At CES, Twitter CEO Dick Costolo revealed that 40% of all tweets come from mobile devices, demonstrating mobile’s increasing importance to the social media company.
On stage at the AllThingsD event at CES, Costolo bantered with Kara Swisher about why Twitter is at CES, its plans to become simpler and more consistent across platforms, and the impact of its celebrity users.
During the course of the conversation, Swisher asked Costolo which devices and operating systems are the most important to Twitter’s future and its health. Costolo responded by saying that 40% of all tweets are now composed on mobile devices, up from around 20% to 25% a year ago."

Google mobile ads with the 'click to call' feature have a 6-8% higher click through rate than those that don't

"Surojit Chatterjee, senior product manager of mobile ads for Google, said campaigns with the click-to-call feature report 6-8 percent higher click-through rates than ads that don’t have it. He said for a feature that rolled out less than a year ago, click-to-call is having a meaningful impact with both advertisers and users. He said it also proves how much more focused mobile users are on fulfilling immediate actions. “On mobile phones, people are looking for things they can act on immediately,” Chatterjee said. “It shows that mobile users, if they find the right ad, they will act on it.”"
Source:  GigaOM, 21st December 2010

GPS-enabled dating app Grindr has over 1 million users

"We have over one million users in 180 countries worldwide – quite amazing growth since we launched just under two years ago. Our users spend a little over an hour each day on Grindr, logging in an average of 8 times, and about 270,000 of our users log on every day. See the attached fact sheet for a list of our top countries and cities around the world."
Source:  Grindr CEO Joel Simhkai, reported by TheNextWeb, 7th January 2011

Friday, 7 January 2011

The Yeo Valley marketing campaign in the UK in 2010 had a huge impact on sales


Click to enlarge

Source:  Nielsen Soundtrack Data, revealed in a blog post by their agency, BBH, 6th January 2011
(More info in the full blog post)

65% of American internet users have paid for online content

"Nearly two‐thirds of internet users – 65% – have paid to download or access some kind of online
content from the internet, ranging from music to games to news articles.  Music, software, and apps are
the most popular content that internet users have paid to access or download, although the range of
paid online content is quite varied and widespread.
[...]
In this survey we asked the following question: “Please tell me if you have ever paid to access or to
download any of the following types of online content?” And we found:
33% of internet users have paid for digital music online
33% have paid for software
21% have paid for apps for their cell phones or tablet computers
19% have paid for digital games
18% have paid for digital newspaper, magazine, or journal articles or reports
16% have paid for videos, movies, or TV shows
15% have paid for ringtones
12% have paid for digital photos
11% have paid for members‐only premium content from a website that has other free material on it
10% have paid for e‐books
7% have paid for podcasts
5% have paid for tools or materials to use in video or computer games
5% have paid for “cheats or codes” to help them in video games
5% have paid to access particular websites such as online dating sites or services
2% have paid for adult content
And 6% of internet users said they had paid for another kind of content that had not been mentioned in
the list of 15 we offered."
Source:  Pew Research Center, Paying For Online Content, 30th December 2010

More affluent US viewers time-shift their viewing more

"Comparing the demographic household makeup of prime-time US TV viewers who watch live TV, who have a DVR but watch live TV, and watch time-shifted TV within seven days after live broadcast, it is clear that households which delay the viewing of TV shows with a DVR are more likely to be wealthy.
For example, 30% of households engaging in DVR playback have an annual income of $100,000 or more, compared to about 25% of DVR households watching a prime-time show live and only 15% of all households watching live TV. Conversely, 22% of all live TV households have an annual income of less than $25,000, compared to 10% of DVR households watching live TV and 7% of households watching time-shifted TV."
Source:  Data from Nielsen, reported by MarketingCharts, 29th December 2010
Note - lots more DVP/PVR data in the full article

Facebook 'has over 600m users'

"Facebook has "600 million+ monthly active users," according to a document Goldman Sachs is showing clients interested in investing in Facebook at a $50 billion valuation.
Goldman, which is itself investing $450 million in Facebook, is in the process of offering $1.5 billion worth of common stock to its richest clients.
Facebook announced it crossed the 500 milliion monthly active user mark back in July. The site's official stats page says there are "more than 500 million active users" on the site. Now we know there are at least 100 million more."

The number of spam emails sent dropped dramatically in 2010

"The amount of junk e-mail being sent across the globe has seen a dramatic fall in recent months.
The volume of spam has dropped steadily since August, but the Christmas period saw a precipitous decline.
One security firm detected around 200 billion spam messages being sent each day in August, but just 50 billion in December.
While the reasons for the decline are not fully understood, spam watchers warn the lull may not last.
Around the Christmas holidays, three of the largest spam producers curtailed their activity, Paul Wood, a senior analyst at Symantec Hosted Services told BBC News.
"But it's hard to say why," he added."
Source:  Symantic Hosted Services, reported by BBC News, 6th January 2011

Chinese eCommerce site Taobao has 370m registered users

"Hangzhou-based C2C & B2C e-commerce site Taobao announced online shopping statistics for 2010 during a press conference in Beijing yesterday. Taobao reached 370 mln registered users, offered 800 mln items of merchandise, and recorded 60 mln peak daily visitors in 2010.
Single day transaction volume peaked at RMB 1.95 bln on November 11. For the month of November, total sales reached RMB 1.89 bln in Beijing, RMB 1.68 bln in Shanghai, and RMB 1.4 bln in Guangzhou.
Average transactions per user rose 35% YoY, and in December 13.5 mln users had more than 5 transactions each.
Taobao sold an average of 480,000 items per minute in 2010, broken down as follows: 864 items of clothing, 36 handsets, 880 cosmetics items, 85 books, 53 packs of disposable diapers, and 13 lamps. Most commonly purchased products included fast-moving consumer goods such as apparel and consumer electronics, up 120% YoY compared to the most commonly purchased goods in 2009, apparel and home decorations. For handsets, highest single day visits to Taobao's handset channel reached 17 mln users, while peak single day transaction value reached RMB 37 mln."

Magazine iPad edition download figures, November 2010

"After a splashy debut in the publishing world, magazines retooled for the iPad – such as Vanity Fair, Glamour and GQ – are not selling so well. Digital sales of these pubs dropped toward the end of this year, Women’s Wear Daily reports, based on figures made available to the Audit Bureau of Circulations.
Vanity Fair sold 8,700 digital editions of its November issue, down from its average of about 10,500 for the August, September and October issues, WWD said. Glamour sold 4,301 digital editions in September – but then went on to post a drop of 20% in sales for October and then another 20% in November. At 11,000 in sales, GQ’s November edition posted its worst performance since the iPad was released. Wired, whose iPad version debuted to much fanfare, averaged 31,000 in digital sales between July and September, but then its numbers started to decline in October and November, to 22,000 and 23,000, respectively, WWD concluded."
Source:  Data from ABC, reported by MarketingVox, 30th December 2010
Note:  I'm assuming that the figures are US-only, or mainly from the US.