The most shared videos on YouTube in 2010

"Each of the top 10 had at least 1.5 million views via such sharing platforms. Interestingly, it also noted, a significant portion came from the latter part of the calendar, and YouTube's biggest lip-sync star this Fall, teenager Keenan Cahill, makes more than one appearance.
The full list follows, with a warning from YouTube - #3 contains profanity.
1 Teenage Dream (with me) by BeenerKeeKee19952
2 Baby Bob Marley by babybobmarley333
3 How to Trick People into Thinking You're Good Looking by JennaMarbles
4 Bed Intruder Song (also on iTunes) by schmoyoho
5 Ken Block's Gymkhana Three, Part 2; Ultimate Playground; l'… by DCshoesFILM
6 Driscoll Middle School Trick Play by MillerBucVision
7 Down On Me (With Me And 50 Cent) by BeenerKeeKee19952
8 Cebu Pacific Flight Attendants Dancing by wingco1129
9 Yosemitebear Mountain Giant Double Rainbow by Hungrybear9562
10 Christmas Food Court Flash Mob, Hallelujah Chorus by AlphabetPhotography"

Source:  Data from YouTube, reported by MarketingVox, 30th December 2010

YouTube link here

Ebay generated nearly $2bn in sales from mobile devices in 2010

"The way people shop is changing, with global eBay mobile sales more than tripling in 2010, generating nearly $2 billion in sales – up from $600m in 2009. Consumers increasingly want to be able to shop anytime, anyplace, anywhere, with eBay’s apps downloaded more than 30 million times in eight languages and over 190 countries.
M-commerce offers consumers instant access to eBay’s global marketplace whilst on-the-move, with shoppers snapping up everything from houses to cars through eBay’s apps:
The UK has been the fastest adopter of mcommerce , with more Brits shopping through the eBay app than anywhere else in Europe
An item purchased on average every two seconds through the eBay buyer app in the UK
13 pieces of clothing, pairs of shoes and accessories are sold every minute through eBay’s mobile apps worldwide
94 bids made every minute via eBay’s mobile apps worldwide
To enable shoppers to quickly and easily find the best prices online, eBay acquired RedLaser, the leading paid for barcode scanning app which lets users scan and upload product information and compare prices. Shoppers have been taking advantage of the technology, with downloads of eBay’s RedLaser iPhone app now at seven million – up by over 300% since eBay’s acquisition in June 2010."

Source:  Press release from Ebay, 6th January 2011

Older people tend to write longer Facebook statuses

"Younger people express more negative emotions (including anger) and swear more. They use more pronouns referring to oneself (“I”, “my”, etc.) and talk more about school. Older people write longer updates, use more prepositions and articles, and talk more about other people, including their family.
Word usage of more “popular” people also differs from people with a lower friend count. People with more friends tend to use more of the pronoun “you” and other second person pronouns. They write longer updates, and use more words referring to music and sports. More "popular" people also talk less about their families, are less emotional overall, use fewer past tense and present tense verbs and words related to time."

Source:  Analysis from Facebook's Data Team, 23rd December 2010

(Lots more analysis shown)

YouTube streamed more than 700 billion videos in 2010

"As 2010 draws to a close, it’s time to reflect on another incredible year in online video. During the last 12 months you all watched more than 700 billion YouTube videos, and uploaded more than 13 million hours of content to the site. We met a bunch of new faces (and fruits) and celebrated as new YouTube partners hit the big time with millions of views. Indeed, our partner program grew to around 15,000 participants worldwide."

Source:  YouTube blog, 22nd December 2010

It took CityVille less than a month to become the most popular game on Facebook

"Today, CityVille added an astounding 6.9 users to end the day at 61.7 million monthly active users, compared with 56.8 million for FarmVille, according to stat collector AppData. Before today, FarmVille, also made by Zynga, was the biggest social game on Facebook, and it also happened to be the biggest game on any platform in terms of the sheer volume of users.
Now the challenge will be to make money from all of those users. If Zynga hangs on to them, it stands a chance of becoming a far bigger player in social games than it already is.
When CityVille took off shortly after its launch on Dec. 2, it was clear that its growth path was going to break all records. We knew this would happen, but it’s still pretty astounding. It’s going to be a pretty Merry Christmas for Zynga. Zynga’s traffic on Facebook has now soared to 261.6 million monthly active users, which is probably near its all-time peak. In November, Zynga had around 198 million monthly active users."
Source:  VentureBeat, 24th December 2010

Facebook users uploaded 750m photos over the New Year weekend

"People celebrated New Year's on Facebook by uploading a record 750M photos over the weekend."
Source:  Tweet from Facebook, 4th January 2011

3G Penetration by market Q2 2010

Click to enlarge

Source:  Page 5 of Ten Questions Internet Execs Should Ask & Answer, Morgan Stanley, 16th November 2010
Note - Last year

BitTorrent has over 100m monthly users

"BitTorrent, Inc., an innovator of advanced technologies to efficiently move large files across the Internet, today announced a key milestone, growing to over 100m worldwide monthly users of its two software products--the original BitTorrent Mainline, and the iconic µTorrent.
"This is an exciting day for our team. Our vision is to build a complete technology ecosystem comprised of software, content and devices, designed to connect modern content creators with a massive digital audience," said Eric Klinker, CEO at BitTorrent. "This milestone highlights the size of our user base and the power of our software."
Additional user statistics:
Average daily active users: Over 20 million
Average daily client downloads: Over 400,000
52 languages (including English)
Clients checking in from over 220 countries every day"

Source:  Press release from BitTorrent, 3rd January 2011

The UK's 10 biggest advertisers 2010

Click to enlarge

Source:  Data from Nielsen, reported by Marketing Magazine, 4th January 2011
Notes (from the original source):  "The figures cover the year to 15 December and do not include: internet advertising for the period 1 October to 15 December; outdoor, cinema, direct mail and door drop advertising for the period 1 November to 15 December; regional press and magazine advertising for the period 1 to 15 December; or TV and radio advertising for the period 6 to 15 December."

Growth in US social network use 2008-2010

Click to enlarge

Source:  Page 16 of Pew Research Center's Generations 2010 Report, 16th December 2010

Two million children in the UK have no internet connection at home

"More than one million children in Britain live in homes without computers and a further two million have no internet connection at home, a charity said yesterday).
The e-Learning Foundation said it feared the gap between rich and poor pupils' performance at school would widen unless more was done "

Source:  Research by the e-Learning Foundation, reported by The Guardian, 28th December 2010

China had 450m internet users at the end of November 2010

"Wang Chen, director of China's State Council Information Office (SCIO), announced yesterday that as of the end of November China had 450 mln Internet users for a penetration rate of 33.9%, up 66 mln users from the end of 2009 with an annual growth rate of 20.3%."
Source:  SCIO, reported by Xinmin Evening News 31st December 2010, via Marbridge Daily, 31st December 2010