"Over the weekend, Adidas' first NFT effort made over $23 million in Ethereum, from a $15.5 million Early Access phase and $7.5 million in general sales. It wasn’t entirely smooth sailing — Adidas had to halt early transactions due to a technical hitch. It did, however, prove there’s an audience for NFT collaborations, starting with this partnership with Bored Ape Yacht Club (an existing collection of Bored Ape NFTs)."
Source: Engadget, 20th December 2021
