"There is no better example of this than Squid Game, a unique Korean story that first captured the zeitgeist in Korea and then globally. Released on September 17, it has become our biggest TV show ever. A mind-boggling 142m member households globally have chosen to watch the title in its first four weeks. The breadth of Squid Game’s popularity is truly amazing; this show has been ranked as our #1 program in 94 countries (including the US). Like some of our other big hits, Squid Game has also pierced the cultural zeitgeist, spawning a Saturday Night Live skit and memes/clips on TikTok with more than 42 billion views. Demand for consumer products to celebrate the fandom for Squid Game is high and those items are on their way to retail now."
Source: Netflix Q3 2021 Letter to Shareholders, 19th October 2021
Note 1 - This smashes the previous record of 82m set by Bridgerton in January 2021
Note 2 - This is 2/3 of Netflix 214m member households
Note 3 - Netflix definition for 'watching' is to watch at least 2 minutes
