Wednesday, 27 March 2019

There are 25m businesses on Instagram; half don't have a website

"We have 25 million businesses on the platform, half of whom don’t list a website. So Instagram is their digital platform. And so they’re already engaging with their customers in Feed and in Stories and through Direct (messaging). And so being able to turn that discovery and consideration mechanism into an actual purchase is something that I think is great for businesses, great for people, and truly could be good for our business."
Source:  Interview with Vishal Shah, Instagram's Head of Product, on Chaddar's Medium blog, 21st March 2019

Tuesday, 5 March 2019

There were 495 scripted series on TV in the US in 2018, one third from streaming services

"The number of scripted TV series on offer in the US edged up to 495 in 2018, according to estimates from FX Networks, with a big increase at streaming services offsetting declines at basic cable and broadcast networks.
The company’s annual survey of scripted series – everything from long-running hits like Game Of Thrones to new additions like Homecoming and Killing Eve – shows the overall total rising from 487 to 495, a little short of the 500 that FX Networks CEO John Landgraf had predicted at the start of 2018.
Streaming services, however, boosted their scripted offerings from 117 in 2017 to 160 this year, continuing a trend that has seen the streaming total escalate 385% since 2014.
Broadcast networks offered 146 scripted series this year, down from 153 last year, and pay cable networks expanded from 42 to 45, continuing a 32% increase over the past four years. The volume on basic cable networks dropped from 175 to 144.
Streamers now offer 32% of all the scripted series available to US viewers, according to the FX estimates, up from 24% last year and only 8% in 2014. Pay cable networks remained at 9%, while basic cable networks dropped from 36% to 29%."

National Geographic is the first brand to get to 100m followers on Instagram

"National Geographic ventured into uncharted territory last week, this time on Instagram, where it became the first brand to top 100 million followers. But the publisher’s success is more than organic. Its revenue from social advertising was up 80 percent in 2018 compared with the previous year."
Source:  AdWeek, 19th February 2019

Yelp's US restaurant booking service managed 5.6m diners in Valentine's week 2019

""Yelp Inc. (NYSE:YELP), the company that connects people with great local businesses, today announced strong growth and momentum in its restaurant services offerings, with a record-setting Valentine's Day week in which Yelp’s reservation and waitlist software handled 5.6 million diners. This comes on the heels of the company closing out 2018 by managing 22 million diners in December, driven in part by rapid growth in diners booking directly through the Yelp app, which tripled year over year in the fourth quarter compared to Q4 2017."
Note - this is number of diners, not number of bookings; a table for four is four, not one.  Still, big numbers!

The WWE Channel has 40m subscribers on YouTube

"WWE (World Wrestling Entertainment) has hit 40 million subscribers to its official YouTube channel, and exceeded 30 billion overall views, as they continue to expand and grow on the video streaming platform.
The WWE Youtube channel is ranked 7th (as of end of Jan 2019) on the channels with the most subscribers, above the likes of music artists Ed Sheeran and Eminem."

Music streaming revenues have overtaken physical sales in the UK

"New digital services are turning the UK into a country of subscribers rather than entertainment buyers as music follows video and games to become a majority ‘rental’ market for the first time, according to figures revealed in the Entertainment Retailers Association (ERA) Yearbook, published today (March 5).
Revenues for paid-for music subscription services rose 38% in 2018 to £829m with the result that subscription now accounts for 62% of total recorded music revenues. Ownership formats like CDs, vinyl LPs and downloads now only account for 38% of revenues.
Key to the growth in people paying for access to music rather than ownership in 2018 was the work of streaming retailers like Spotify, YouTube and Deezer who continued to convert their free-tier users into paying subscribers, while Amazon introduced many more of its customers to its music streaming service - not least through the success of the Amazon Echo smart speaker.
Games first became a majority access rather than ownership market in 2016.  Video followed suit in 2017 with the rise of Netflix, Amazon Prime and Sky’s NOW TV.  This Subscription-Video-On-Demand (SVOD) sector grew by 31% in 2018 and is now responsible for over 55% of total video revenues.
Now music has joined the party to become a majority rental market."