"2008 was the year the smartphone took off in the UK. With the iPhone and Android fresh into the UK market, 17% of people owned a smartphone a decade ago. That has now reached 78%, and 95% among 16-24 year-olds. The smartphone is now the device people say they would miss the most, dominating many people’s lives in both positive and negative ways.
People in the UK now check their smartphones, on average, every 12 minutes of the waking day. Two in five adults (40%) first look at their phone within five minutes of waking up, climbing to 65% of those aged under 35. Similarly, 37% of adults check their phones five minutes before lights out, again rising to 60% of under-35s.
In contrast to a decade ago, most people now say they need and expect a constant internet connection, wherever they go. Two-thirds of adults (64%) say the internet is an essential part of their life. One in five adults (19%) say they spend more than 40 hours a week online, an increase from 5% just over ten years ago. For the first time this year, women spend more time online than men.
Over the last decade, better access to the internet has transformed how we interact with each other. Two-fifths of people (41%) say being online enables them to work more flexibly, and three-quarters (74%) say it keeps them close to friends and family.
The amount of time we spend making phone calls from our mobiles has fallen for the first time, as we increasingly use internet-based services such as WhatsApp and Facebook Messenger. Using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be important.
However, for many people, being online has negative effects. Fifteen per cent of people say it makes them feel they are always at work, and more than half (54%) admit that connected devices interrupt face-to-face conversations with friends and family. More than two in five (43%) also admit to spending too much time online."
Full PDF of the 2018 Communications Market Report is
here
