Instagram has 500m monthly and 300m daily active users

"Instagram passed 500 million users, and growth is accelerating as the photo sharing app clears a hurdle that has stalled competitors.
The most recent 100 million users joined up faster than the previous 100 million, indicating the app owned by Facebook Inc. won't be hindered any time soon by the growth plateau that plagues competitor Twitter Inc. Instagram said daily active users have reached 300 million. That's about double what Snapchat Inc. and Twitter see.
Facebook bought Instagram in 2012 for about $750 million. Since then, the photo network has grown exponentially due to the ease of sharing images—a medium that can cross language barriers and create connections between people even without formal social ties. About 80 percent of Instagram's users come from outside of the U.S.
Instagram was able to rely on the world's largest social network to assist growth, while tapping into Facebook's advertisers to start ramping up its business. In the last year, Instagram started focusing on being a destination for photos and video from events."

Source:  Bloomberg, 21st June 2016

US Smart phone users use an average of 27 apps each month

Source:  Nielsen, 18th May 2016

Apple Music has 15m paying subscribers

"The news was revealed by Apple executive Eddy Cue, who announced the new number during a keynote at WWDC.
What’s surprising about this milestone is just how quickly the service has managed to rack up millions of users.  It was only in February of this year that DMN announced Apple Music hitting 11 million subscribers.  To put Apple Music’s growth into perspective, Spotify took 6 years to hit 10 million paying users.
Apple Music has added another two million users in just two months.
The platform entered the music streaming market last year, and has managed to hit 15 million subscribers one year from launch."

Source:  Digital Music News, 13th June 2016

Earlier - 13m announced in late April

35% of the ads on the top 100 podcasts were for 5 companies

"Midroll sells ads for over 200 podcasts, including some of the most popular ones like WTF with Marc Maron and the Bill Simmons Podcast. The not-so-secret reality about podcast ads, though, are that advertisers are quite concentrated: a FiveThirtyEight intern heroically listened to the top 100 shows on the iTunes chart and counted 186 ads; 35 percent of them were from five companies. More tellingly, nearly all of the ads were of the direct marketing variety."

Source:  Stratechery, 7th June 2016

Full FiveThirtyEight piece is here, with more stats

App downloads are falling

Source:  Recode, 8th June 2016
Note - what i wonder about this is whether people actually download apps to new devices any more.  When I got a new phone I tapped it to my old one, and then it replicated the apps.  But I'm not sure whether it downloaded these apps again from the app store, or just transferred them across.  If it just transferred them across then app downloads will fall, as the number of people getting smartphones for the first time falls.

Snapchat 'has more daily active users than Twitter'

"Roughly 150 million people use Snapchat each day, making the messaging app more popular than Twitter, according to a Bloomberg report Thursday.
Twitter, by comparison, is estimated to have less than 140 million active daily users, the report said. Bloomberg used an average of analysts' estimates to make the comparison.
Snapchat, which had 110 million daily users in December, is seeing its user base rise because of its popularity with young people, according to Bloomberg, which cited people familiar with the matter.
Snapchat didn't immediately respond to requests for comment. Twitter declined to comment on the report."

Source:  CNet, 2nd June 2016

Mobile ad blocker users by country

Source:  Mobile Ad Blocking report from PageFair, June 2016