Showing posts with label trust. Show all posts
Showing posts with label trust. Show all posts
Tuesday, 31 May 2016

60% of Instagram's users say they learn about products and services on the app

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"60 per cent of Instagram’s 400m monthly active users say they learn about products and services on the app and 75 per cent say they ar...
Monday, 25 January 2016

The Edelman Trust Barometer 2016

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2016 Edelman TRUST BAROMETER - Global Results from Edelman
Tuesday, 27 October 2015

Trust in advertising in the US by demographic and format

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Source:   Research by Nielsen, reported in a press release, 13th October 2015
Tuesday, 28 April 2015

The Edleman Trust Barometer 2015

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2015 Edelman Trust Barometer - Global Results from Edelman Insights
Tuesday, 20 January 2015

Search engines are more trusted than traditional media

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Source:   Research from Edelman, reported by Quartz, 20th January 2015 ""Online search engines have overtaken traditional medi...
Friday, 10 October 2014

How consumers form impressions of brands

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Source:   The Society For New Communications Research, reported by MediaPost, 9th October 2014
Wednesday, 4 June 2014

The rise of the sharing economy

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Source:   Chart by Mashable & Statista from 2013 data from Nielsen, 3rd June 2014 See Nielsen's blog post here - 28th May 2014 ...
Friday, 27 September 2013

Forms of advertising that people trust

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Click to enlarge Source:   Data from Nielsen, reported on their blog, 17th Sept 2013 Based on 58 countries
Friday, 27 April 2012

92% of consumers say they trust earned media like personal recommendations above other forms of advertising

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"Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends a...