Digital Stats

I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall

Showing posts with label fmcg. Show all posts
Showing posts with label fmcg. Show all posts
Tuesday, 19 December 2017

Unilever & Nestle get a return of £2 for every £1 spend on digital display ads in the UK

›
"On average, for every £1 Unilever and Nestlé spend on display ads in the UK both brands return almost double in sales, according to da...
Wednesday, 20 September 2017

P&G generates $3bn a year from eCommerce; growing at 30% a year

›
"P&G is also adopting a new approach to programmatic. Through using third-party verification tools, it found it was reaching “too f...
Tuesday, 11 April 2017

dunnhumby's advice for FMCG advertisers on Facebook

›
"dunnhumby’s analysis shows that advertisers who planned campaigns with a relevant but broad reach, running for more than 6 weeks, at a...
›
Home
View web version

About Me

My photo
Dan
View my complete profile
Powered by Blogger.