Showing posts with label effectiveness. Show all posts
Showing posts with label effectiveness. Show all posts
Tuesday, 27 August 2019

The Boycott of The Sun in Merseyside 'has led to lower levels of Euroscepticism'

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"The report, authored by London School of Economics behavioural political scientist Florian Foos and Zurich University’s Daniel Bischof...
Wednesday, 21 August 2019

Addressable TV advertising is more engaging and more effective

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"To understand the impact of addressable TV on both consumer viewing and ad engagement, Sky Media partnered with BVA BDRC, Differentolo...
Monday, 25 February 2019

Burger King's 'Whopper Detour' campaign drove 1.5m app downloads

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"Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent ...
Friday, 22 February 2019

A campaign on Spotify increased visits to Baskin-Robbins by 12%

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"Baskin-Robbins saw a 12% lift in store visits — 4.3-times industry benchmarks — from an ad campaign on music streaming service Spotify...
Monday, 1 October 2018

Ads for Subway, targeted on the weather, helped drive a 31% increase in store visits

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"Subway came to IBM Watson Advertising with the goal of driving an increase in store visits. They were interested in leveraging the con...
Monday, 10 September 2018

Nike's online sales rose 31% following its 'Colin Kaepernick' ad

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"Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Ju...
Wednesday, 18 July 2018

Pokémon GO has generated an estimated $1.8bn in payments from players in 2 years

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"Released two years ago today, Niantic’s Pokémon GO became an overnight sensation. While the fervor has subsided in the 24 months since...
Monday, 26 February 2018

In-App transactions increased by 46% in 2017

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"Marketers around the globe saw a 46% jump in in-app transactions last year, as shoppers continued to migrate toward mobile shopping pl...
Tuesday, 19 December 2017

Unilever & Nestle get a return of £2 for every £1 spend on digital display ads in the UK

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"On average, for every £1 Unilever and Nestlé spend on display ads in the UK both brands return almost double in sales, according to da...
Monday, 26 June 2017

Cutting ad load times boosts ad revenue

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"Cutting down the amount of code on its webpages has helped Meredith make more revenue per visitor. Meredith, which publishes women’s ...
Monday, 19 June 2017

'TV advertising is 5 times more effective at driving KPIs than online display'

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"In a study published by Neustar commissioned by Turner and Horizon Media, TV remains the most effective way to advertise. The research...
Thursday, 15 June 2017

Pokemon GO has sent more than 500 million visitors to McDonalds in Japan

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"Pokémon GO-maker Niantic says it has driven 500 million visitors to sponsored locations like McDonald’s Japan where gamers can score a...
Tuesday, 11 April 2017

dunnhumby's advice for FMCG advertisers on Facebook

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"dunnhumby’s analysis shows that advertisers who planned campaigns with a relevant but broad reach, running for more than 6 weeks, at a...
Thursday, 23 March 2017

Instagram has 1m monthly advertisers

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"Instagram has undergone more changes in the last year than during the previous five. We introduced Instagram Stories – a new way for b...
Monday, 12 December 2016

Faster mobile ads are much more effective

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"According to research released today by Google and Teads, the video tech company, mobile publishers using Google's AMP (Accelerate...
Wednesday, 27 July 2016

Advertising on premium websites delivers greater ad effectiveness

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"comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (...
Friday, 1 July 2016

TV out-performs digital for ad attention and recall

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"Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usa...
Thursday, 10 March 2016

Lena Dunham's Lenny Letter has 400,000 subscribers and an open rate of 65%

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"This mix has helped Lenny Letter reach more than 400,000 subscribers, and the newsletter has a covetable 65 percent open rate. All con...
Tuesday, 16 February 2016

Apple Pay drives better performance in commerce apps

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"That mobile apps are adopting the service at a fast rate makes sense: Getting Apple Pay into a store requires pricey new terminals, bu...
Friday, 9 October 2015

Dollar Shave Club has 2.2m subscribers

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"You remember Dollar Shave Club, don’t you? The company’s first ads, which called for simplicity and emancipation from razors with “a v...